Your customer—let’s call her Francine—adores your product, but she wishes it had one extra feature—we’ll call it Feature X—that would make her life easier and save her boatloads of time.
You don’t have Feature X. You’re not planning on building Feature X. Come to think of it, Francine is the only person who’s ever asked for Feature X. “What a weird idea, Francine,” you say to yourself. “Why would you want to do something like that?”…
