How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in terms of awareness, engagement, traffic, and leads, especially if it’s done right.
Done poorly, however, it can drive away customers (and potential customers) and damage your brand’s reputation. You can avoid unforced errors with good social media policies and a little common sense. Ready to dip your toes into the social media pool? Check out these 13 easily avoidable mistakes you don’t want to make…
