For those of us old enough to remember Sears, Delia’s, and L.L. Bean direct-mail catalogs, the new carousel ad format found on Facebook and Instagram may look familiar.
Built from multiple images and copy combinations, carousel ads act as mini online product catalogs. Potential shoppers scroll through them on desktop or mobile, and click to purchase when the mood strikes. (Scrolling and clicking is much quicker than tearing out and mailing the order form of a print publication.)…
