How do you train and onboard new SEO hires quickly and efficiently to ensure maximum productivity? Columnist Eric Enge shares how TripAdvisor (as well as his own company) is achieving this through education.
I’m fond of saying that no single detail of SEO is that complex. The problem is that there are hundreds of details you must learn, and you must learn how they all work together.
Then there is the fact that much of how SEO works is simply not common public domain knowledge, so there is no way to learn large parts of it except through experience. Finally, even once you have learned a ton, you have to understand how to apply what you have learned to different websites, each of which will have different needs…
