While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. It’s especially true when thinking about the optimal marketing strategy.
One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. Are they in the $10/month range? $100/month, $1,000/month, or $10,000/month? Do they offer a free tier? What about several tiers? Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies?
A company that charges $10/month for their software will need to have a different marketing strategy than a company that has deals worth $10,000/month or more…
How Pricing Affects Marketing Strategy for B2B SaaS Companies
