Data-Driven Marketing from Mad Men to Rabbit Holes

Post author:CopyRanger
Post published:February 9, 2016
Post category:Marketing
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Mad-Men-BMA Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of SmartBase Solutions. The panel included Patrick Dunn, director of sales and marketing for GetWireless; Mike Bernard, VP of services at Relationship 1; Jason McConnell, director of marketing communication for Sport Ngin; and Bob Peterson, research director for SiriusDecisions…