Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal.
Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful.
As a marketer, it’s hard to get it right. Even if you nail the frequency, you’ll still have people unsubscribe from your list for other reasons. But any CRO worth his salt will do his best to keep unsubscribes to a minimum… and provide a stellar user experience in the process…
Creative Unsubscribes: How to Minimize Opt-outs to Your Email List
