Do you remember those times when experiential marketing just made your day cooler?
I am talking about the time when Heineken decided to do the most amazing thing ever by daring the JFK travelers to go to a destination that shows up on the roulette or when Adidas decided to make Derrick Rose challenge the customers to win a free pair of sneakers by taking them off a 10 foot tall shelf.
Or, when Carlsberg beer decided to do this…
