Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in outsourcing this area of your business, it is important to know that what you gain in expertise, efficiency and results is worth your money.
The following are five things that you should expect from an inbound marketing consultant before hiring one:
1) A Collaborative Approach
A common risk when hiring an outside specialist is that the firm has a controlling approach to performing their role. A mutually-beneficial long-term relationship with a consultant is driven by respect for each other’s needs and position…
