For more than 12 years, I’ve worked with consumer-generated content as a core component of my strategic SEO work. About half of that time was focused on the search optimization of job postings for a well-known job board. The other, more recent half focused on consumer content in the form of end-user reviews.
Throughout the latter period, I was responsible for the organization and optimization of content written by millions of people, about an infinite number of topics, whose writings were to be published, unedited, on some of the world’s most popular websites…
