In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that will help you get more clicks from Google for less money, convert more visitors to buyers, and make your online business more effective than ever. In this edited excerpt, the authors explain how you can use your unique selling proposition to create Google adds that get the clicks.
The 6 Essential Elements of a Powerful Unique Selling Proposition
