As education marketers, you’re more than a collateral factory for the Admissions department. But do they know that?
Sometimes it seems a great divide separates Marketing and Admissions. Many schools experience this interdepartmental tension, which slows down the recruitment process. Admissions complains about lead quality. While Admissions’ inconsistent follow-up on leads frustrates Marketing. This makes handing off leads a chore instead of a routine process…
3 Tips to Perfect Handing Off Leads Between Marketing and Admissions
