When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.
If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. These 3 not-so-little letters may haunt your dreams if you’re not doing a great job creating it, or, may be the reason your company is enjoying tremendous growth and the perks associated with it. But it takes money to make money and the thought of spending without a guaranteed outcome can make even the most confident people skeptical…
