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With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience, but they can’t rely on traditional channels like TV or radio to forge a connection with them.

Instead, travel brands need to go to where Millennials are actually spending their time, and there’s probably no more important place right now than Instagram – especially when you consider that it’s become the default option for travelers to post their whimsically-filtered photos…

4 Ways That Travel Brands Can Use Instagram To Connect With Millenials