What’s hot and what’s not? Columnist Patrick Armitage urges marketers not to get caught up in trends and outlines four marketing basics that are here to stay.
photo by Christopher Macsurak and used under a Creative Commons license.
Marketing is a lot like fashion.
For both industries, now is the time for all the trend articles. What’s hot in 2016? What can we expect to see? What will we see go out of fashion? Who’s hot? Who’s not? It’s exhausting.
In fashion, you need to have a handle on the basics before you can usher in the latest trends like “in your face lace” and “old English sleeves.” Same with marketing.
I constantly get infatuated with reading all the latest trend articles on marketing, blogging and content in 2016, when I know that our company still has plenty of work to do on the basics first…
