There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels.
Sharing real time experience of your buyers on your website, blogs, social media accounts, etc. will show how you deliver on your brand promise in the real world. A positive customer review might bring to you what other marketing efforts just can’t. Here are some eye-popping stats that reflect why customer reviews are so important when marketing your business and brand in the ever-so-competitive market:
