How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
How should businesses think about location marketing in 2016?
With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing.
The increasingly strategic value of location data and the strength of mobile will make local marketing more of a foundation of all of marketing. Here are six key trends shaping the local marketing landscape in 2016:
