image credit: Oak Labs
2016 will be the year of the customer. Marketers will be talking about customer-centric marketing, customer experience, customer journeys, customer insights and other ways of analyzing, attracting, delighting and obsessing over customers. The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition, if your marketing strategy includes them in the proper proportions.
1. An app for everything.
Apps aren’t just for mobile devices anymore. In addition to mobile apps, there are now countless web apps, desktop apps and even apps that run on your TV. The purpose of an app is to perform one or more tasks really well. For marketers, that means apps give you the opportunity for increased leverage and productivity from your existing marketing resources…
