What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.
Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals!
Just like soccer, digital marketing is also a team effort. To win in the long run, each element of your omni-channel marketing plan, including SEO, should work in concert with and build upon the others to power your business to massive success…
