At each step in your funnel, you’re at a different stage of the customer journey, each managed by a different team. When customers are at the top of your funnel, marketing reigns. Then prospects get passed to the sales team for conversion, before the customer success team takes over to keep them happy in the service.
But often each team isn’t interested in a customer until they fall into their lap. The CS team doesn’t care about who sales is converting until they are converted, and sales doesn’t care about the prospects marketing acquires until they have the leads…
