“Fear is the path to the dark side.” – Yoda
On December 18th, Star Wars: The Force Awakens hits the big screen. Throughout the entire series we have cheered for our heroes and heroines to resist the dark side.
We’ve seen them face temptation, make the right (and sometimes wrong) choice, but at the end of the day, we’re rooting for their success. Similarly, digital marketers have faced some familiar and sometimes devastating challenges. But what can we do to avoid the path to the dark side and instead come out as heroes to our customers?…
Spoiler Alert: How to Resist Falling to the Dark Side of Digital Marketing
