It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first.
Throughout history, the customer has been on the receiving end of a sales pitch. While businesses today aren’t necessarily hawking their wares on the streets, their marketing messages still make a lot of noise.
In this, it seems consumers have evolved more quickly than the businesses they buy from. People are talking more to each other and paying less attention to the marketing materials brands are throwing their way.
They’re reading reviews and news articles, trying to glean as much information as possible so they can make the most educated purchasing decision. And with the help of the internet, getting all that information is as simple as a few keystrokes…
