When we talk about data analytics and measuring ROI, there are several standards that we use to categorize success—website visits, number of new contacts and revenue gains or losses. These are all helpful metrics and should be taken into consideration in any marketing report. However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry.
If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. In order to effectively evolve your digital marketing strategy over time, your data analysis should also focus on customer (patient) acquisition and retention.
Here’s a breakdown of the top 7 metrics you should be analyzing on a regular basis…
