Over the years, Wikipedia has become a minefield for marketers, often causing more trouble than it’s worth. However, Wikipedia is still effective and can be used by content marketers to both assist with SEO and contribute to the mission of the world’s largest encyclopedia.
Content marketers often misunderstand how backlinks work in Wikipedia. They think that if the topic is relevant, simply adding a link to the “external link” section of a page is good enough. Not so…
