Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the list already. I write it anyway because I think it’s always good to have a refresher. If you pick up even one new idea that you can put into practice, then I think it’s worthwhile.
When it comes to SEO, there’s obviously a lot of fluctuation in the industry, and not just from search engines like Google, but from the way people themselves search for and consume information. The tips below are a blend of analytics, organization, and productivity practices I find useful and seem to be the most frequently forgotten during chats with other marketers…