You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing.
RJMetrics analyzed data from hundreds of ecommerce stores. Some of what we found wasn’t too surprising – Black Friday and Cyber Monday are major shopping days for any ecommerce retailer. But some findings were a little more unexpected. The big one? For the past five years online retailers have been generating a decreasing percentage of their annual revenue during holiday months.
Read on for what’s behind these trends, and how they are changing expectations for the upcoming weeks…
Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
