This is the second installment of a three-part series on how to build a compelling and investment-worthy business plan.
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This 3-part series is intended to illuminate what goes into developing a superior business plan–one worth funding. I hope that you enjoyed Part I of the series last week. In this installment, we will examine the Marketing and Sales Section of the typical business plan.
The Marketing and Sales Section is the “guts” of a business plan. Generally divided into three parts, the section traditionally begins with a Market Examination which includes:
