Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social?
There are various answers to this, of course, and really, it’s impossible to provide one, all-encompassing response as the benefits vary case-by-case, but what is clear is that there are benefits to brands being active and available on social media channels. Every day, more and more people and spending more and more time on social, pushing more and more data through their feeds. The insights available are beyond anything we’ve ever been able to access before, the targeting and outreach possibilities are truly great. But the query around ROI will remain until we’re able to establish more comprehensive and definitive stats and correlations…
Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]
