If you haven’t started preparing your PPC marketing plan for Black Friday, you better get on it. Online shoppers spent $2.4 billion on Black Friday last year, according to Adobe, and you don’t want to miss out on that type of revenue, which is sure to rise here in 2015.
To make things easier for you, I’ve provided three PPC tactics you should be using for Black Friday 2015.
Structured Snippets
We often hear about using rich snippets in SEO to drive traffic and increase clicks, but not a lot of people realize that structured snippets are also available in PPC through the Google AdWords platform…
3 PPC Tactics You Should Be Using for Black Friday
