During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.”
I’ve always thought Ali’s response was the coolest quip in sports history. Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” I suggested she let others fret about terminology and instead focus on creating awesome stuff that doesn’t even feel like marketing in the first place. In other words, if it’s good, be that.
The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
