There are three main reasons website traffic may still be up even though leads are down. Those reasons can be chalked up to your content, your conversion assets, or your brand itself not being up to snuff. Let’s explore each situation.
Your content isn’t compelling enough.
If you think of visitors’ personal information like their name and email address as online currency, then your content is what they’re “paying” for with that currency. If those visitors don’t deem your content worth their “cash,” then they may leave your site without ever converting. So what’s to blame for your content not being up to snuff?…
Inbound Marketing Strategy: What to Do When Traffic is Up and Leads are Down
