Today’s 18-54 year old moms are super busy. Google recently commissioned a study with TNS and Ipsos and found that of moms who watch videos online, almost 50% turn to online videos to help them with life’s“how to” questions. They are more likely, according to the survey, to watch “how to” content on YouTube than the average YouTube viewer.
US Marketing’s Google Agency Representative likes to say “YouTube is not just kitty cats on surfboards today,” and he’s right. The YouTube study referenced here explored three specific mom categories:
- Fashion (for herself).
- Baby/kids products (for her children).
- Cars (for her household).
Barrie, a 34-year-old mom: “When I was trying to figure out what kind of a stroller to buy, I went to YouTube. They had videos that showed how the strollers work—how they open/close, how the seat moves back and forth, how it goes in and out of the car. They have people actually demonstrating how heavy this is. Those are the things I want to look at before I buy it.”…
