One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples.
Enterprise websites need links, too.
While large brands may have a strong foothold in search for their primary pages and important keywords, being a big brand doesn’t guarantee success. Every day, enterprise companies launch marketing initiatives that fail to gain momentum. Securing links can help these new marketing initiatives gain traction and reach their intended audiences…
