Landing Page Design: Seven Tested Ways to Improve Conversion

Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in the United States Congress: the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA).

At the bottom of the landing page, Wikipedia urged readers to enter their ZIP code in order find their US representative and contact them to vote against the bills. It was an effective call to action: More than 8 million people filled in their ZIP code, and 3 million ended up emailing Congress to oppose the bills.

SOPA and PIPA were effectively stopped in their tracks as lawmakers scrambled to appease the public and join in denouncing the proposed legislation…

Landing Page Design: Seven Tested Ways to Improve Conversion

CopyRanger

Rick Duris is CopyRanger.

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