Once upon a time, not too long ago, I wanted to write the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how? The first stop in my quest? An infographic from Salesforce Canada. (To see the infographic itself, please check out the end of this post. It’s down there.) One of its suggestions was to start the post with a story.
But before I could even write the post, I needed to come up with the best headline ever. According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best practices will ensure your post gets largely ignored.”…
