Almost overnight, native advertising has emerged as a viable revenue stream for leading media companies like Digiday, Forbes, Business Insider—the list goes on. But what about smaller, niche publishers? Is native advertising a numbers game, or is there value in helping advertisers reach a smaller, niche audience?
The answer is far from black and white and depends on the unique consideration of your audience and advertiser partners. You need to take a step back, evaluate your position in the market, and determine whether native fits into your core strategy. This process of analysis may surprise you: even if you’re a small publisher, native advertising may be the perfect way to build upon the value that you deliver…
