What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business.
You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.
The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They don’t remember you.
