Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. Columnist Thomas Stern explains.
How can marketers build effective content without properly identifying opportunities? By utilizing keyword forecasts to identify how target audiences leverage search and behave online, marketers can amplify the value and online reach of personalized content.
Keyword forecasting, blending keyword research and historical evidence, plays a significant role in the development of effective online exposure and ROI…
