Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2.
The report was based on data from a survey of 135 marketing, sales, and business professionals who work at a wide a range of company sizes.
Some 46% of respondents say they expect their marketing technology budget to increase marginally in the near future, and 19% expect their budget to increase significantly; 29% expect no change and 6% expect a decrease…
B2B Marketing Technology: Top Tools, Objectives, and Challenges
