My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.
I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team…
