“Optimization is a journey, not a destination.”
We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and optimization are iterative, learning-driven processes that are ongoing.
Experimentation means that nothing about your digital experience should remain fixed for too long. Changes to your website or app are one thing, but what about your process, team, or culture?
Chances are, if you’re an optimizer at heart, you’re experimenting with just about everything…