Ben Folds has been on my bucket list for a long time. You’d think living in the live music capital of the world I would have had the opportunity to see him at least once. So what would make me fly halfway across the country to catch him at The Moore Theater in Seattle? The experience.
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The experience era is making it easier than ever for brands to find and cultivate stories. It’s created an environment where they are able to generate additional content by capitalizing on the stories we tell. My trip to Seattle didn’t just create commerce for American Airlines, Starbucks, Uber, The Moore Theater, and of course, Ben Folds, I wrote stories about them. My point is that a desire for an experience led to additional revenue and stories were born out of this experience that expanded reach – like the one picked up by CrowdAlbum…
