The financial services market has undergone an unprecedented structural change over the past decade. Financial firms now face a number of challenges in a post-crash market, including more stringent regulations, a more demanding consumer, competition exploiting disruptive business models and how best to integrate new technologies internally.
Responding to 21st century problems in an industry still heavily reliant on 20th century processes is a daily challenge for financial marketers.
Here are some of the problems facing marketing departments within the financial services industry and what can be done to help overcome them…
The Biggest Marketing Challenges Facing the Financial Industry
