Traditional marketing is on its way out. Over the years, we have been marketed and sold to death and we’ve actually learned to avoid ads. The more empowered consumer walks, reads, listens and looks right past them – they just aren’t listening.
Consumers now have total freedom choose how they consume information and what they choose not to. Consequently, broadcasting generic marketing messages to large groups of customers on different channels is no longer relevant in your customer’s buyer journey.
Today customers are empowered and with that comes the ability easily find their own information and share it with others – meaning your directly marketed product and feature led initiatives are no longer seen as a trusted source…
