The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.
Despite extensive research and a wealth of data supporting the importance of landing pages in the lead generation cycle, however, they remain a commonly underutilized device. Those companies that do take the time to create and maintain landing pages ultimately find success in increasing conversions…
