Digital marketing strategies seem to change with the seasons. Businesses focus on keeping up with these changes and, as a result, measurement is often left on the back burner.
Relevance is the key to any digital marketing strategy. To remain relevant, a brand must adopt the latest digital marketing strategies to appeal to consumers. Strategies such as content marketing, influencer marketing, and online advertising change based on current digital trends.
More importantly, brands that strive for relevance are tempted to leverage the latest tool– simply because it is new. A brand should take a step back before making a decision to leverage a new digital marketing tool or join a new platform. It’s important to review if the type of engagement on that platform is aligned with the overall business goal…
