Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. This is a challenge many marketers face and is one they all have approached very differently. Although there is no right or wrong answer, there are a few factors to consider that will help steer you in the direction that’s right for your brand.
Branded
Having a content hub that’s “branded” means the look and feel is aligned with the overall company branding. The colors, typeface, imagery and experience should be similar to that of the brand’s site and other marketing materials. This also means that the hub has a domain that includes the brand (ie:http://www.brand.com/blog or blog.brand.com)…
