“Those unable to catalog the past are doomed to repeat it.” —Lemony Snicket
That line probably sounds like it was announced by your high school history teacher, but it was actually written by Lemony Snicket—though he’s hardly the creator. It’s an old adage that has been spoken in thousands of ways, but it loosely means that we must look to our past in order to plan for the future.
That same theory holds true in marketing. As marketers we should be just as concerned with our past campaigns as we are with those we’re planning, and we should constantly analyze what has proven beneficial in the past so that we may build off that success in the future…
