Asking a marketer to choose between Facebook and Twitter is like asking people to choose between Coca-Cola and Pepsi, or Android and iOS. You’re never going to get a definitive answer. That’s because it’s really not about which social networking site is better. It’s about which site is best for your specific goals.
Facebook and Twitter are the senior class of social networks, outranking freshman and sophomore sites like Instagram and Google+. We’ve seen a good deal of other social media sites come and go over the past decade, but Facebook and Twitter have both stood the test of time. The secret? Their ability to pivot, adapt constantly and push social networking forward by catering to both consumers and marketers.
With all that being said, the question still remains: Which site should marketers put their efforts toward?…
