Selecting a Customer Relationship Management (CRM) Platform for the first (or fifth) time is never easy. There are many business triggers that cause firms to evaluate a CRM solution for their Sales team: the software may be creating more work than the system is creating value, you may have outgrown your current system’s features, or your Sales team can’t get critical tasks done on their mobile devices, or the data isn’t as accessible as you’d like, or, simply put, no one on your team may be using your current system (…tumble weed blows by…).
These are great reasons to take a look at what CRM options are out there and determine which may be the best fit for your teams, both Sales and Marketing…
